Project 2B - Poster Design

WEEK 7 (24/5/2023)

15th May 2023 - 9th June 2023 (Week 7- Week 10)
Lim Jia Zhen / 0349294
Digital Photography and Imaging / Bachelor of Mass Communication (Hons) in Advertising and Brand Management
Project 2 / Poster Design & Digital Imaging

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Project 2B: Photo Imaging Poster Design

Lecture: 

The 7 principles of Poster Design

1. Emphasis: the deliberate use of design elements to highlight and prioritise specific elements or messages. It creates a visual hierarchy and ensures that important information stands out, captivating the viewer's attention.

2. Balance and Alignment: Balance in poster design is the distribution of visual elements for a harmonious composition, while alignment is the proper arrangement of elements for a cohesive and organised design.

3. Contrast: Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the colour of your elements so they work harmoniously together and are readable.

4. Repetition: Unifies and strengthens a design. Eg: Two strong typefaces or three strong colours.

5. Proportion: the visual size and weight of elements in a composition and how they relate to each other.

6. Movement: Creates the story or the narrative of your work.

7. White Space: The empty page around the elements in your composition. It gives a composition more room to breathe can upgrade it from mediocre to successful.

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Tutorial:

Photographic Basic 

1. Exposure: Managing the amount of light that enters the camera through aperture, shutter speed, and ISO settings.

2. Aperture: The size of the lens opening through which light passes. It affects the depth of field, controlling how much of the image is in focus.

3. Shutter speed: Shutter speed determines the length of time the camera's sensor is exposed to light. It affects the motion blur in a photo, allowing you to freeze action or create long exposure effects.

4. ISO: Measures the sensitivity of the camera's image sensor to light. A low ISO setting is used in bright conditions, while a high ISO setting is used in low-light situations. Higher ISO settings can introduce more noise to the image.

5. Composition: Composition refers to how elements are arranged within the frame. Learning composition techniques such as the rule of thirds, leading lines, framing, and balance can help create visually appealing images.

6. Focusing: Understanding autofocus modes and manual focusing techniques is crucial for capturing sharp images.

7. White balance: Adjusts the colour temperature of an image to ensure accurate and natural-looking colours in different lighting conditions.

8. Lighting: Observe and utilise natural and artificial lighting can greatly enhance the quality of your photographs.

9. Depth of field: Selectively focus on a subject while blurring the background or keeping the entire scene in focus.

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Practical:

We are required to create a poster based on the 12 UNSDG goals that is provided my Maybank My Tiger Values, and I chose UNSDG 15 "Life On Land" as my topic.

Summary of the topic

This goal aims to protect terrestrial ecosystems and combat deforestation, including deforestation caused by man-made fires. When forests are intentionally burned, animals lose their homes and face the threat of extinction. Forests provide shelter, food sources, and breeding grounds for various wildlife, making them vulnerable to predation and reducing survival chances. Protecting forests and preventing man-made fires is crucial for preserving biodiversity and ensuring the survival of countless species that depend on these habitats. 

Achieving Goal 15 will help safeguard animal homes and maintain the delicate balance of life on land. The poster that I’ll be creating aims to raise awareness about man-made fire deforestation, emphasising its detrimental impact on forests, biodiversity, climate regulation. Also, inspire collective efforts to prevent and combat deforestation and ensure the sustainable use of land resources.

References

Before I start designing my poster, I went online to search some inspiration for reference. 

    

Sketches

I sketched out my ideas based on the topic. The first one is about deforestation, humans keep ruining the tiger's home which makes the tiger feels sad and asking for help. The second sketch is also about deforestation and the fire killed the tiger that's why half of its hand is showing his bones while crawling out of the fire.

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Work-in-progress:

Firstly, I used a forest image as my background because it matches with the theme that I'm going for.

Figure 3.1 Forest

Next, I used the colour lookup tool to change the image from day to night, I also used the brush tool to add a moonlight so it makes the night look more believable.

Figure 3.2 Add Colour Lookup "Day to Night"

Then I added tropical plants at the sides of the image.

Figure 3.3 Add Plants and Bushes

I used the Colour Balance, Levels, Hue & Saturation tools to dim down the brightness and colours of the plants so it matches with the background (night).

Figure 3.4 Darken Plants and Bushes

Then I added a tiger because it represents the King of the Jungle.

Figure 3.5 Add Tiger

I added different animal species behind the tiger because I wanted to show that all the animals from the forest are united to protect their home from any harm.

Figure 3.6 Add Different Animal Species

Then I added the Outer Glow effect for the tiger to make it stand out from the other animals and added  Gaussian Blur filter to the glow so it looks more enchanting . I also brightened the eye of the tiger to make it look more fierce.

Figure 3.7 Add Outer Glow Effect to Tiger

Then I used the brush tool to create fireflies because i think it matches with the vibe and it gives a cozy and dreamy effect. I also added a glow at the top of the image so it matches with the tiger.

Figure 3.8 Add Fireflies and Glow

I added a man holding a torch, the flame shows that he will burn down the forest. (man made fire deforestation)

Figure 3.9 Add A Man Holding A Torch

I added flames at the bottom to show deliver the message about man made fire deforestation to the viewers, and also to show that the man with the torch has started burning down the forest and the animals are in danger.

Figure 3.10 Add Flames

I added fire sparks to make the scene look more dramatic and realistic. I also deepened the hue of the image to make it look more fiery.

Figure 3.11 Add Fire Sparks

I then went to Adobe Illustrator to create the title of the poster. I wanted to make it look like the tiger claw scratch the text, so I used the knife tool to cut the letters. However, I did not cut a big gap between the letters because I'm afraid it'll have low legibility, so a small gap is enough.

Figure 3.12 Title Created in Adobe Illustrator Progress

Then I pasted the title in Adobe Photoshop, I also added a subheadline which is "Save Our Forests, Save Our Future", this is to raise awareness about deforestation and encourage viewers to take action.

Figure 3.13 Add Title and Subheadline

Lastly, I added a warm photo filter just to make it look more fiery and dangerous.

Figure 3.14 Add Photo Filter

Final Outcome:

The title of this poster "Leave Our Habitat Alone" is from the perspective of animals whose homes are threatened by man-made fire destruction. The tiger on the poster represents the king of the jungle, determined to protect its home and family amidst the challenges posed by deforestation. With unwavering determination, the tiger rallies other inhabitants of the forest, uniting them to protect their habitat from harm. 

This poster encourages viewers to consider their own roles and responsibilities in protecting natural environments and emphasises the need to balance human activities with the conservation of forests and wildlife. By recognising the importance of preserving ecosystems and taking action against fire deforestation, we can protect the homes of these animals and contribute to a harmonious future for both wildlife and humans.

Figure 3.15 Final Poster Design