PROJECT 2 - POSTER DESIGN & DIGITAL IMAGING

15th May 2023 - 9th June 2023 (Week 5- Week 10)
Lim Jia Zhen / 0349294
Digital Photography and Imaging / Bachelor of Mass Communication (Hons) in Advertising and Brand Management
Project 2 / Poster Design & Digital Imaging

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Project 2A: Poster Design & Digital Imaging

Lecture

Double exposure photography refers to merging multiple images. The goal is to make them surreal, emotional, or humorous.

Ways to achieve double exposure:
1. Use the tilt shift effect: Blur one of your photos instead of the entire image. Or blur everything except for one important detail. To add this feature, go to Filter > Blur Gallery > Tilt-Shift.

2. Create fake reflection: Create a double-exposure with the help of a separate window photo. This help to add interesting textures to a multiple exposure photography.

3. Experiment with simple portraits and details textured: Combining something plain with something complicated will give you a balanced result. It will also save a lot of simple photos that you might discard.

4. Convert your results to Black & White: A lack of colour will strengthen the emotions in your double-exposure images. It gives them a unique depth and allows you to experiment with something interesting just like film photography.

5. Work with silhouette: Many double exposure photographers choose to work with silhouettes.Try silhouettes of yourself, other people, or random objects. Anything else that catches your eye can create unique composite images.

6. Pick two random photo

A random process doesn’t mean it’s not meaningful. Your results might create a story of their own, one that others will find encouraging. Try and forget about any other double-exposure ideas. Shoot interesting textures, shapes and forms instead.

7. Make simple objects look fascinating: Take photos of everyday objects you usually take for granted. Try to make them look like something else. This technique will enhance your imagination.

8. Use Shadow: Outlines of any kind are fantastic to work with for double-exposure photography. Shadows are as effective as silhouettes in this genre. Take a photo of someone’s shadow and transform it into a story. You can do anything your heart desires with outlines of this sort. 

Photoshop Blend Modes

A particular blending mode works really well on more difficult subjects like glass, smoke, fire and lightning. 

                                            

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Tutorial

We are required to use these photos that are provided by our lecturer and make into a double exposure photo.

Figure 1.1 Woman

Figure 1.2 Birds

Figure 1.3 Birds

Figure 1.4 Forest

Figure 1.5 Cloud

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Work-in-progress:

Firstly, I used the magic wand tool to select and mask the woman from the background.

Figure 1.6 Mask

I then masked the forest on the woman, one on the top and the other is upside down to create a floating efffect. I also used the eraser tool to clean the messy edges around the woman's face and the forest.

Figure 1.7 Mask Forest

I then pasted the a flock of birds on top of the woman's head and the forest to make it seem like the birds are flying off from the forest.

Figure 1.8 Add Flocks of Birds

I then added the clouds to make it seem like the woman is floating in the sky.

Figure 1.9 Add Clouds

Lastly, I added gradient map for a pop of colour for the overall look.

Figure 1.9 Add Gradient Map

Outcome:

Figure 1.10 Final Double Exposure Tutorial

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Practical 

We are required to create our own double exposure photo by taking our own portrait photo and collecting our background images online.

This is the portrait photo that I have taken:

Figure 2.1 Me

These are the elements that I'll be using for my double exposure photo:

Figure 2.2 Birds

Figure 2.3 City View

Figure 2.4 Cloud

Work-in-progress

Firstly, I used the magic wand tool to mask myself from the sky background. Then I used the brush tool to paint my shirt black or else the City View could not appear on my portrait.

Figure 2.5 Masked and Add Black Brush

Then I used the B&W filter on my portrait.

Figure 2.6 Add B&W Filter

I then masked the city view on my portrait.

Figure 2.7 Mask City View

Then I added a flock of birds to show that the bird is flying off from the city.

Figure 2.8 Add A Flock of Birds

Lastly, I added clouds because I felt it looked a bit plain and to show that the bird is flying in the sky. I then Gradient Map to add a pop of colour for the overall look

Figure 2.9 Add Gradient Map and Clouds

Final Outcome:

Figure 2.10 Double Exposure Final Outcome

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Project 2B: Photo Imaging Poster Design

Lecture: 

The 7 principles of Poster Design

1. Emphasis: the deliberate use of design elements to highlight and prioritise specific elements or messages. It creates a visual hierarchy and ensures that important information stands out, captivating the viewer's attention.

2. Balance and Alignment: Balance in poster design is the distribution of visual elements for a harmonious composition, while alignment is the proper arrangement of elements for a cohesive and organised design.

3. Contrast: Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the colour of your elements so they work harmoniously together and are readable.

4. Repetition: Unifies and strengthens a design. Eg: Two strong typefaces or three strong colours.

5. Proportion: the visual size and weight of elements in a composition and how they relate to each other.

6. Movement: Creates the story or the narrative of your work.

7. White Space: The empty page around the elements in your composition. It gives a composition more room to breathe can upgrade it from mediocre to successful.

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Tutorial:

Photographic Basic 

1. Exposure: Managing the amount of light that enters the camera through aperture, shutter speed, and ISO settings.

2. Aperture: The size of the lens opening through which light passes. It affects the depth of field, controlling how much of the image is in focus.

3. Shutter speed: Shutter speed determines the length of time the camera's sensor is exposed to light. It affects the motion blur in a photo, allowing you to freeze action or create long exposure effects.

4. ISO: Measures the sensitivity of the camera's image sensor to light. A low ISO setting is used in bright conditions, while a high ISO setting is used in low-light situations. Higher ISO settings can introduce more noise to the image.

5. Composition: Composition refers to how elements are arranged within the frame. Learning composition techniques such as the rule of thirds, leading lines, framing, and balance can help create visually appealing images.

6. Focusing: Understanding autofocus modes and manual focusing techniques is crucial for capturing sharp images.

7. White balance: Adjusts the colour temperature of an image to ensure accurate and natural-looking colours in different lighting conditions.

8. Lighting: Observe and utilise natural and artificial lighting can greatly enhance the quality of your photographs.

9. Depth of field: Selectively focus on a subject while blurring the background or keeping the entire scene in focus.

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Practical:

We are required to create a poster based on the 12 UNSDG goals that is provided my Maybank My Tiger Values, and I chose UNSDG 15 "Life On Land" as my topic.

Work-in-progress:

Firstly, I used a forest image as my background because it matches with the theme that I'm going for.

Figure 3.1 Forest

Next, I used the colour lookup tool to change the image from day to night, I also used the brush tool to add a moonlight so it makes the night look more believable.

Figure 3.2 Add Colour Lookup "Day to Night"

Then I added tropical plants at the sides of the image.

Figure 3.3 Add Plants and Bushes

I used the Colour Balance, Levels, Hue & Saturation tools to dim down the brightness and colours of the plants so it matches with the background (night).

Figure 3.4 Darken Plants and Bushes

Then I added a tiger because it represents the King of the Jungle.

Figure 3.5 Add Tiger

I added different animal species behind the tiger because I wanted to show that all the animals from the forest are united to protect their home from any harm.

Figure 3.6 Add Different Animal Species

Then I added the Outer Glow effect for the tiger to make it stand out from the other animals and added  Gaussian Blur filter to the glow so it looks more enchanting . I also brightened the eye of the tiger to make it look more fierce.

Figure 3.7 Add Outer Glow Effect to Tiger

Then I used the brush tool to create fireflies because i think it matches with the vibe and it gives a cozy and dreamy effect. I also added a glow at the top of the image so it matches with the tiger.

Figure 3.8 Add Fireflies and Glow

I added a man holding a torch, the flame shows that he will burn down the forest. (man made fire deforestation)

Figure 3.9 Add A Man Holding A Torch

I added flames at the bottom to show deliver the message about man made fire deforestation to the viewers, and also to show that the man with the torch has started burning down the forest and the animals are in danger.

Figure 3.10 Add Flames

I added fire sparks to make the scene look more dramatic and realistic. I also deepened the hue of the image to make it look more fiery.

Figure 3.11 Add Fire Sparks

I then went to Adobe Illustrator to create the title of the poster. I wanted to make it look like the tiger claw scratch the text, so I used the knife tool to cut the letters. However, I did not cut a big gap between the letters because I'm afraid it'll have low legibility, so a small gap is enough.

Figure 3.12 Title Created in Adobe Illustrator Progress

Then I pasted the title in Adobe Photoshop, I also added a subheadline which is "Save Our Forests, Save Our Future", this is to raise awareness about deforestation and encourage viewers to take action.

Figure 3.13 Add Title and Subheadline

Lastly, I added a warm photo filter just to make it look more fiery and dangerous.

Figure 3.14 Add Photo Filter

Final Outcome:

The title of this poster "Leave Our Habitat Alone" is from the perspective of animals whose homes are threatened by man-made fire destruction. The tiger on the poster represents the king of the jungle, determined to protect its home and family amidst the challenges posed by deforestation. With unwavering determination, the tiger rallies other inhabitants of the forest, uniting them to protect their habitat from harm. 

This poster encourages viewers to consider their own roles and responsibilities in protecting natural environments and emphasises the need to balance human activities with the conservation of forests and wildlife. By recognising the importance of preserving ecosystems and taking action against fire deforestation, we can protect the homes of these animals and contribute to a harmonious future for both wildlife and humans.

Figure 3.15 Final Poster Design