Design Principles - Task 3: Design

February 14, 2024

Design Principles - Task 3: Design

14/3/2024 - 22/3/2024 / Week 5 - Week 7

Lim Jia Zhen / 0349294

Design Principles / Bachelor in Mass Communication (Hons) in Advertising and Brand Management

Task 3 - Design

INSTRUCTIONS

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TASK 3

After analysing the design we’ve chosen in Task 2, we shall produce an artwork that is inspired or influenced by the one we had analysed. We should also apply your knowledge of design principles that were used in that task 2 design in our artwork. We may use any medium or materials to design our artwork to convey our visual message.

Resilient Companies

Davide Bonazzi

23.39 x 33.11 in
27 October 2020

BVCA Journal

Bonazzi, D. (2020, October 10). BVCA: Resilient Companies. Davide Bonazzi. https://www.davidebonazzi.com/news/bvca-resilient-companies

VISUAL REFERENCES

These visual references are related to UNSDG 9: Industry, Infrastructure, Innovation. These artworks illustrate various aspects of resilient infrastructure development which aligns with the topic of my design - Resilient Infrastructure. These visuals depict examples of resilient transportation networks, fortified buildings, advanced communication systems, or sustainable energy solutions—all crucial elements in creating infrastructure that can withstand and recover from challenges such as natural disasters, climate change impacts, and socio-economic disruptions.

Bonazzi, D. (2017, July 7). Infratil Annual Report 2017: The Seeds of Growth. Davide Bonazzi. https://www.davidebonazzi.com/news/infratil-annual-report-2017-the-seeds-of-growth

Bonazzi, D. (2022, June 1). Ideal standard: Together for better. Davide Bonazzi. https://www.davidebonazzi.com/news/ideal-standard-together-for-better

Sierzputowski, K. (2019, March 6). Paper illustrations and gifs explore the body and mind in new work by Eiko Ojala. Colossal. https://www.thisiscolossal.com/2019/03/new-work-by-eiko-ojala/

DRAFTS

Draft 1

The first draft depicts an airplane flying across a polluted landscape, revealing a land filled with green spaces, renewable energy sources, and efficient infrastructure. The polluted background is marked by deforested areas, factories emitting smoke, and people attempting to escape the pollution by climbing the ladder towards the green land.

Draft 2

The second draft similarly depicts an airplane soaring high in the sky, unveiling a landscape abundant with green spaces, renewable energy sources, and efficient infrastructure. Against the backdrop of the sky, the green spaces stand out prominently, serving as the focal point without overwhelming the scene, unlike the first draft, which featured more pronounced contrast.

Draft 3

The third draft depicts a scientist holding an open bottle from which a sustainable infrastructure landscape emerges. This scene illustrates the scientist's vision of the future, where the land is teeming with green spaces, renewable energy sources, and efficient infrastructure. Set against a simple dark background, the scientist and the green land stand out distinctly, creating a striking contrast.

Progress

I decided to go with the third draft. In the revised artwork, the scientist is depicted holding an open bottle, with a sustainable infrastructure landscape emerging from it. The background features a polluted cityscape, characterized by factories emitting smoke that pollutes the air. However, to enhance the visual impact and focus on the focal point—the green spaces—the artwork now incorporates shading to add depth and dimension. This adjustment ensures that the green spaces stand out prominently, while maintaining contrast with the polluted cityscape in the background.

I first created a factory with smoke and used different shades of grey as the background so it will make the green infrastructure stands out

Then I created the scientist holding the opened bottle.

I then redid the swirls with curved strokes according to the golden ratio to make it have movement and make the viewers eyes gazed seamlessly through the artwork and it adds dynamism.

I then added elements that represents sustainable infrastructure such as a wind energy, houses with solar panels, electrical cars and bicycles, and placed them on the curve of the swirls accordingly

I've incorporated an additional element symbolizing sustainable infrastructure, like the MRT, with a sense of movement, seamlessly integrating it into the artwork. Additionally, I've included trees to highlight green infrastructure, enhancing the overall composition.

Final Task 3

The Future of Resillient Infrastructure

Davide Bonazzi

21 x 29.7 cm
21 March 2024

EXPLANATION

The design shows a scientist holding an exploded bottle, symbolising as the person who is in charge of innovation and discovery. As the bottle explodes, it unleashes a vision of a sustainable city, teeming with green spaces, renewable energy sources, solar panel houses and efficient infrastructure. This explosion represents the transformative power of science and technology in shaping a brighter future. The polluted city in the background serves as a stark contrast to the sustainable future depicted in the exploding bottle, highlighting the urgent need for change. Overall, the design conveys the message that by harnessing the power of science and technology, we can create a better, cleaner, and more sustainable world. It urges viewers to recognize the importance of environmental stewardship and to actively work towards a future where pollution is gone and communities thrive in harmony with nature.

This design relates to UNSDG 9 by showcasing the transformative potential of sustainable industry, innovation, and infrastructure. The scientist holding the exploding bottle symbolizes innovation, while the contrast between the sustainable city with sustainable infrastructure and the polluted backdrop underscores the urgent need for sustainable urbanisation and industrial practices.

DESIGN PRINCIPLES

The golden ratio is shown through by positioning elements such as the scientist and the curves and swirls according to the golden ratio template“Figure 2.1”, which is a visually pleasing composition that naturally draws the viewer's eye to key focal points and enhances the overall impact and coherence of your design, and conveying a sense of order and proportion. Movement is shown through the curved strokes from the swirl and the MRT in the design, which guides the viewer's eye and adds dynamism to the artwork "Figure 2.2". Contrast is shown through the vibrant colours of the scientist and the sustainable city starkly contrast with the dull, dark brown background, enhancing visual focus and impact "Figure 2.3". Emphasis is shown through the vibrant colours of the scientist and the sustainable city serve as focal points, adding emphasis against the dark, polluted factory background "Figure 2.4". Repetition is evident in the consistent presence of elements such as wind energy, houses, and trees, which reinforces visual continuity within the design "Figure 2.5". The harmony of colours creates a cohesive visual experience, with each hue complementing the others which evoke a sense of unity within the artwork "Figure 2.6".

The golden ratio is shown through by positioning elements such as the scientist and the curves and swirls according to the golden ratio template which is a visually pleasing composition that naturally draws the viewer's eye to key focal points and enhances the overall impact and coherence of your design, and conveying a sense of order and proportion.

Figure 2.1 The Golden Ratio

Movement is shown through the curved strokes from the swirl and the MRT in the design, which guides the viewer's eye and adds dynamism to the artwork.

Figure 2.2 Movement

Emphasis is shown through the vibrant colours of the scientist and the sustainable city serve as focal points, adding emphasis against the dark, polluted factory background.

Figure 2.3 Emphasis

Repetition is evident in the consistent presence of elements such as wind energy, houses, and trees, which reinforces visual continuity within the design.

Figure 2.4 Repetition

Working File: https://drive.google.com/drive/folders/1JHcIem5DsxsjrImBVoHlbbHgRqMVHc2K?usp=drive_link

FEEDBACK:

Week 6: Don't make the design look so complicated, it doesn't have a focal point.

Week 7: Add shade to the scientist because the artwork looks flat.

REFLECTION:

Reflecting on the process of creating my artwork inspired by Davide Bonazzi's design, I found it both rewarding and challenging. Using Adobe Illustrator as my medium allowed me to stay true to the digital aspect of Bonazzi's work, ensuring a seamless transition of style and technique. However, the task presented its challenges, particularly in striking a balance between inspiration and originality. Throughout the process, I learned the importance of patience and perseverance. Trial and error were integral in refining my design, as I encountered initial setbacks with cluttered compositions lacking focal points. Researching further into design principles and revisiting Bonazzi's artwork helped me realign my vision and create a more cohesive piece. One of the most valuable lessons I gained was the significance of having a creative eye. It wasn't just about replicating elements from Bonazzi's work but understanding the essence and principles behind his design – the use of color harmony, repetition, and emphasis. This allowed me to infuse my own creativity while still honoring the inspiration drawn from Bonazzi's artwork. In the end, I emerged with an artwork that not only paid homage to Bonazzi's style but also reflected my own creative interpretation. This process deepened my understanding of design principles and strengthened my skills as a visual artist.