DIGITAL PHOTOGRAPHY AND IMAGING - Week 1

 

WEEK 1 (5/4/2023)

Lectures: Subject Outline and Expectation

The module introduces digital visual and imaging manipulation as tool to express student’s vision and creative reinterpretation of the world through digital visual imagery. 

We will undergo practical assessments in the form of projects and exercises throughout the semester. will undergo practical assessments in the form of projects and exercises throughout the semester.

The Importance of Photoshop for the Graphic Designer

1. Express your creativity
2. Create graphic design
3. Restoration of old images
4. Integrate graphics with text artistically
5. Make use of brushes
6. Change the colour of the photo 
7. Rectify mistakes in photographs

Photograph Manipulation

Photographers combined multiple images on one negative

Photograph manipulation involves the transformation or alteration of a photograph using various methods and techniques to achieve desired results.

Digital Imaging

Digital imaging converts the printed text, artwork, and photographs into digital images using a digital scanner or another imaging device.

Photograph Manipulation

• Photographers combined multiple images on one negative

• Photograph manipulation involves the transformation or alteration of a photograph using various methods and techniques to achieve desired results.

Top Ten Tips of Successful Graphic Designer

1. Follow the tutorials
2. Experiment
3. Memorise all keyboard shortcuts
4. Try to replicate others work
5. Participate in design competitions
6. Subscribe to online galleries
7. Smart objects for smart designers
8. Scaling Artworks and Proposition
9. Use actions to personalise work
10. Organise the files properly

Tutorial

In this week tutorial, Mr Fauzi explained the goals and objectives for this semester and showed us the demo of each project. 

The first project is Physical Collage. Below is a demo video on how to composite and design our collage. 

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Practical:

1. Create your E-Portfolio blog.

https://youtu.be/Q9H-8-MQKpc?t=41

E-Portfolio Link: 

https://limjiazhen.blogspot.com/2023/04/dpiproject1.html

2. Register Pinterest

Pinterest Board (DPI): 

https://www.pinterest.com/limjiazhen11/dpi-lim-jia-zhen-0349294/

3. We are required to list down our 3 favourite graphic design work from Pinterest and explain why we like the designs.

Design #1: https://pin.it/4mGP3ty

Description: When I first saw this poster, I was impressed with the message of climate change concerns being conveyed in a creative, illustrious manner in the form of a melting ice cream on a cone. This poster expressed:  This illustration is for the environmental campaigning organization “Friends of the Earth UK”. The theme of this poster is the earth facing climate change with the title “`Melting Away”. The concept is global warming causes the earth to heat up and temperature rises.  The ice cream melting symbolizes that global warming is causing the earth’s temperature to rise and melting away the Arctic ice glaciers.

Design #2: https://pin.it/wf4q4Wq

Description: When I first saw this poster, I was impressed by how a simple illustrious movie poster could relay the plot of the movie. This illustration is for the movie poster of Home Alone. The concept of this movie poster is that a boy is left alone at home during the Christmas Holidays where the robbers tried to break into his house. The main character staring in the ornament and having a shocked face indicates he saw the two robbers looking inside his window, planning to rob his house. The ornament and Christmas decorations depict that it is during the Christmas Holidays. The hanging paint cans and Christmas ornaments lying on the floor emphasizes that the boy did his own booby traps to stop the robbers.  The robbers with an evil smile looking in the window depicts they are trying to rob the house.

Design #3: https://pin.it/25XBCz9

Description: The first impression of seeing this poster was that it used a creative and fun way to convey the message of using a sunblock and literally showed people getting “block” by the sun. This illustration is a sunscreen product for the skincare brand Floslek Laboratorium. The theme is sunblock campaign. The concept is “ Have fun in the sun and enjoy your day at the beach without worrying about sunburn by using this sunblock’. The sunblock emphasizes the particular sunscreen of the company and the sunblock’s shadow casting over the people is used as a metaphor that they are protected by sunburn by using the brand’s sunblock.  It shows an island with a beach where people are gathering there.

Work-in-progress:

Before creating my own physical collage, I went to Pinterest to find some inspiration. I've chosen the 2010 movie "Black Swan" as my theme for my physical collage.  

Figure 1.1 References for Physical Collage

Links: Project 1